The reason for the poor performance could be closer than you think…
Many small business owners today are unhappy with the performance of their business in terms of sales and profits.
They’re working longer hours, applying greater effort, and spending more for small business marketing and generating lower income. So what’s going on?
What you need to know…
If you’re not happy with the results of your business, it’s important to remember that those results are in direct proportion to the actions you’ve been taking.
If you want different results, then you MUST take different actions.
So if that’s all that’s required, why don’t business owners just do that? The answer may shock you. They can’t stop repeating their past patterns of behaviour. Their past patterns have become ingrained into their subconscious mind and have established themselves as habits.
Have you ever listened to art experts accurately identify a recently discovered painting as belonging to a specific artist such as Rembrandt? How can they tell who painted that picture? Patterns – that’s how. Even though the painting may look completely different than all the others that artist painted, his or her patterns, sometimes referred to as their “style,” continuously comes through with each and every painting.
Why you need to know this…
The exact same thing happens to business owners as well. All of us have been mentally conditioned to perform our daily activities in a certain way. These activities have become habits through constant and daily repetition.
The problem is that the majority of these habits – more than 80% of them – are non-productive.
Imagine what would happen to your revenue if you could reduce that 80% down to 60%. Do you realize that you would DOUBLE your income? Do you know how easy it is to reduce that 80% down to 60%… or even down to 40%… which doubles revenue again? Exciting, isn’t it?